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Our latest research with ASCI about deceptive patterns in top Indian consumer apps is now live!

Our latest research with ASCI about deceptive patterns in top Indian consumer apps is now live!

Solving what
matters, together

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India's guide to deceptive patterns

Our latest research report in collaboration with ASCI is out

Now, anyone can design AI experiences

Tools, resources and inspiration to build innovative AI experiences

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Reimagine your product with our flagship AI Design Sprint and build AI-enabled solutions

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See
Bharat through
our lens

We hit the streets of India to see how the next billion people are using their phones.

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We help turn good ideas into great products

AI Experiences

Helping organisations reimagine their product experience by leveraging AI

AI Opportunity Mapping

AI Design Sprint

AI Strategy & Consulting

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Designing products that disrupts both business metrics and the user's choices

Interface Design

Design System

Prototype

Innovation

Turning good ideas into great products in a matter of days with optimally crafted workshops

Strategy Sprints

Research & Validation

Helping businesses take better decisions faster through research

Concept Validation

User Testing

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National informatics center

Kotak

Travelopia

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dell

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Kotak

Travelopia

sarvam ai

dell

gullak

Aditya birla capital

National informatics center

Healthyfi me

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Au small finance bank

Delhivery

thoughtworks

Niti ayog

Sahamati

Aditya birla capital

National informatics center

Healthyfi me

Digilocker

Au small finance bank

Delhivery

thoughtworks

Niti ayog

Sahamati

advertising council of india

dell

advertising council of india

dell

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Digilocker

Bringing digital documents for 1.4 billion people at one place

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Gullak

Helping India save better with digital gold

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CoWin

Facilitating the world’s largest vaccination drive

2 B+ Vaccination

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AU Bank

Designing the experience for India’s first
customisable card

India's No. 1 credit card

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Meta

Reimagining user research for Meta

Study of 
Deceptive Patterns in
top Indian apps

Initiative by

+

Industry partner

We are ditching the box
and exploring infinite possibilities to build a better future for everyone

Blogs, videos and everything design

Put Down Your Phone, Pick Up A Book

Put Down Your Phone, Pick Up A Book

Kashish Agrawal

From Idea to #2 Product of the Day

From Idea to #2 Product of the Day

Muzammil Merchant

The Art of Following Ethical Design Practices

The Art of Following Ethical Design Practices

Akhilesh

5-Second User Tests: Do they really make design decisions easy?

5-Second User Tests: Do they really make design decisions easy?

Anoushka Srivastava

From Intern to Associate Designer

From Intern to Associate Designer

Anushka Tyagi

UnParalleled Internship - Chart Your Design Odyssey - Where Fresh Perspectives Take Flight!

UnParalleled Internship - Chart Your Design Odyssey - Where Fresh Perspectives Take Flight!

Gargi Jain

Thinking beyond ‘Chat GPT for X’: Our first AI Ideation workshop

Thinking beyond ‘Chat GPT for X’: Our first AI Ideation workshop

Robin Dhanwani

Homecoming: How I found my way back to Parallel in just 4 Months

Homecoming: How I found my way back to Parallel in just 4 Months

Archit Ahuja

How I Joined as a Fresher in Tech and Turned into a Product Designer at Parallel

How I Joined as a Fresher in Tech and Turned into a Product Designer at Parallel

Parth Mehta

Fintech UI/UX Design: Driving Growth by Creating a Better User Experience

Fintech UI/UX Design: Driving Growth by Creating a Better User Experience

Robin Dhanwani

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