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Turning intelligence into experiences

Your design partner for shaping AI experiences. Taste, traction, and velocity, all with your parallel team

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Think beyond the prompt box

AI products are everywhere, but ones that are driving real adoption and user love are rare.

The difference isn’t the model, it’s the taste quotient. Taste is invisible, but unmistakable. It isn’t just how your product looks, it’s how it works and makes them feel.

At Parallel, we have been curious and experimenting on shaping future of interfaces. And it’s definitely not chat.

AI augmented, delivery

We don’t just design for AI, we use AI tools in every aspect of our workflows to be faster and better.

Synthetic interviews make research nimble and pragmatic, prompt-to-UI multiplies explorations, A/B testing products and concepts help us critique work, dev tools help us ship components and code. AI compresses the loop; people keep the taste.

Case studies

We’ve designed platforms used by millions and helped early AI teams find product-market fit.

Play Showreel

User Research
with Synthetic Users

Backed by
Bling and Neon
Coming Soon

AI + Human legal-techfor Small Businesses

Backed by
Switch & Stage Venture Partners
View case study

Knowledge bases,that are never dated

Backed by
Afore
View case study

Finance copilot
for analysts and investors

Backed by
Madrona
Coming Soon

Prompt to app builderfor indie makers and teams

View case study

#1 AI resource on
User Experience for AI

We curated tools, resources and inspiration to build innovative AI experiences.

View more

How can we help

Fractional Design Partner

Your embedded design team - fast, senior, judgment-first

  • Head-of-design clarity, startup velocity
  • UX, motion, visual systems & polish
  • Design → build in weekly iterations
Work with us
Discovery & Validation

Find clarity before code. Ship with confidence.

Synthetic interviews, simulations, quick A/Bs to separate signal from noise.

AI Vision Sprint

Define how
AI shows up

Map opportunities and use-cases, role, tone, and AI behavior

Visual LANGUAGE System

From functional
to world-class

Personality, Finesse, Design systems, motion, aesthetics to appear grown-up.

Brand & Web Design

Tell the story your product deserves

Brand systems, web, and launch visuals - fast, modern and with taste.

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Amit Ranjan
Emilien Coquard
CEO & Co-Founder, The Scalers

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

Amit Ranjan
Anirban Majumdar
Co-founder & Co-CEO, UrbanPiper

“Parallel was excellent in helping us bring our vision to life. The quick iterations done in parallel with user testing let us try a lot of things in order to get to our beta. We're so grateful for their team.”

Pershant Goyal
Vicki Powell
Co-Founder & CEO, Lume Health

“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”

Ryan Wenger
Ryan Wenger
CEO, Inhouse

We help you move fast and build great products, without the agency drag

In-house feel and Deep immersion
Obsession for Craft and Impact
Enterprise Grade, Startup Velocity
Human judgment, AI throttle

Book a Strategy Call

Bring your product vision and goals; and let’s jam if we could join forces.

Schedule a call