Turning intelligence into experiences
Your design partner for shaping AI experiences. Taste, traction, and velocity, all with your parallel team
Think beyond the prompt box
AI products are everywhere, but ones that are driving real adoption and user love are rare.
The difference isn’t the model, it’s the taste quotient. Taste is invisible, but unmistakable. It isn’t just how your product looks, it’s how it works and makes them feel.
At Parallel, we have been curious and experimenting on shaping future of interfaces. And it’s definitely not chat.
AI augmented, delivery
We don’t just design for AI, we use AI tools in every aspect of our workflows to be faster and better.
Synthetic interviews make research nimble and pragmatic, prompt-to-UI multiplies explorations, A/B testing products and concepts help us critique work, dev tools help us ship components and code. AI compresses the loop; people keep the taste.
Case studies
We’ve designed platforms used by millions and helped early AI teams find product-market fit.
User Research with Synthetic Users
AI + Human legal-techfor Small Businesses
Knowledge bases,that are never dated
Finance copilot for analysts and investors
Prompt to app builderfor indie makers and teams
#1 AI resource on User Experience for AI
We curated tools, resources and inspiration to build innovative AI experiences.
How can we help
Your embedded design team - fast, senior, judgment-first
- Head-of-design clarity, startup velocity
- UX, motion, visual systems & polish
- Design → build in weekly iterations
Find clarity before code. Ship with confidence.
Synthetic interviews, simulations, quick A/Bs to separate signal from noise.
Define how AI shows up
Map opportunities and use-cases, role, tone, and AI behavior
From functional to world-class
Personality, Finesse, Design systems, motion, aesthetics to appear grown-up.
Tell the story your product deserves
Brand systems, web, and launch visuals - fast, modern and with taste.
“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”
“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”
“Parallel was excellent in helping us bring our vision to life. The quick iterations done in parallel with user testing let us try a lot of things in order to get to our beta. We're so grateful for their team.”
“Finding designers who have the talent and drive to match a founder’s vision is rare, consider this a PSA! If you’re building B2B SaaS, you want them on your shortlist.”
We help you move fast and build great products, without the agency drag
Book a Strategy Call
Bring your product vision and goals; and let’s jam if we could join forces.
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