Can language bridge the mistrust barrier?
Re-imagning Digital Lending for Bharat
Insight 1
A quick walkthrough of the main features is useful and builds confidence in using the app
All users felt the simple illustration and text made the app's purpose very clear
100%
of the users loved the walkthrough before sharing any personal data
80%
said it helped even those users who were less educated
20%
of the users wanted to skip as they had used similar digital payment apps previously
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Starting me hi purpose ko clear bata diya. Abhi to theek lag raha hai. Koi app itna explain nahi karta.
Ishita
Insight 2
User concerns of trust and safety being addressed upfront is appreciated
Text and visuals convinced all users that the app was safe and trustworthy
100%
of the users believed the app was safe to use and provided security with respect to their transactions after the walkthrough
70%
said the walkthrough made them realise that they had to check security and protect account details
40%
believed walkthrough even before signup made the app's purpose of safeguarding their sensitive data clear
Paise aur account ki baat aati hai to insaan security chahta hai. Isko dekhkar lag raha hai ki safety hai.
Garvita
