What does Bharat think about digital lending?
Insight 1
There is a growing sense of trust around digital lending
Easy accessibility coupled with flexible loan options attracts users to apps
90%
of the users liked that they could take loan anytime they wanted
70%
who had never taken a loan, said they would opt for digital lending
20%
of the users felt it was quick but still not without risks because of personal data shared
Insight 2
Users prefer apps that inform, and simplify the loan process
The step-by-step process in simple language increased explainability for all users
90%
of the users liked the multiple loan choices offered upfront even after rejection
70%
of the users wanted to know more about loans through the FAQs
60%
of the users said they understood loan process better with the app
Insight 3
Fear of sharing sensitive personal data remains high
Users felt safer when the app offered them their right to privacy
90%
of the users wanted to review ratings before sharing personal data
70%
of the users were wary of sharing sensitive data like PAN and Aadhaar
20%
of the users said they would use a Bank's app and not an unknown app