Does Bharat prefer digital over physical branches?
Insight 1
Users like the 'quick' lending process provided by the app over physical banks
The anytime-anywhere lending feature of the app attracted all users
80%
of the users chose to use the app over physical branches because it seemed hassle-free
70%
of the users chose to use the app over physical branches because it seemed hassle-free
30%
said they liked the app but would still want face-to-face communication for loans
Bank ke paas jayenge to wo daudayega. Aaj ke tareekh me log time bachana chahte hai isliye app acha hai
Rishabh
Insight 2
Data deletion is a strong motivation to choose app over branches
The choice to share or delete personal data immediately builds trust on the app
100%
of the users opted for a lower loan amount offered
70%
users found value in tips offered to improve eligibility
10%
users understood correlation between credit scores and loan amount offered
Sabse achi baat hai, manzoor nahi hua to data delete bhi kar sakte hai, jo doosre nahi dete.
Akash
