Does Bharat prefer digital over physical branches?
Insight 1
Users are not afraid to share non-sensitive personal data
Comfort of sharing personal details stems from using other social apps
90%
of the users were not afraid to share personal details
10%
of the users feared sharing any kind of data on a financial service app
30%
of the users knew difference between data that was safe to share and sensitive data that could result in online frauds
Jaise koi ID banate hai tab bhi to personal details poochte hai
Preeti
Insight 2
Checking loan eligibility with minimal data inputs enhances trust on the app
Users felt at ease sharing minimum data and still getting vital eligibility information
70%
of the users wanted to check eligibility before proceeding further
50%
of the users felt getting an estimated loan amount made them feel more confident to share more information in next steps
20%
felt the app was not asking for sensitive information and hence safe
Abhi koi jhijhak nahi hai. Jab Aadhaar number poochega tab jhijhak hogi
Rajni
Insight 3
Caution related to sharing sensitive data online is high
Most users felt uncomfortable sharing PAN and Aadhaar details online
30%
of the users were highly uncomfortable sharing PAN and Aadhaar details
50%
of the users shared PAN details only when assured it was dummy data being filled
60%
of the users did not mind sharing PAN after eligibility check as they began trusting the app
Yaha PAN number maang raha hai, abhi to khatarnak lag raha hai
Varsha
Insight 4
'Right to be Forgotten' is an extremely valued feature
All users found value in their ability to delete personal data if not using the app
30%
of the users felt safer to delete their data after loan rejection
50%
of the users gave the app a 10/10 because of the data deletion feature
50%
of the users said they would not want sensitive data to fall on wrong hands
Loan nahi mila to delete bhi kar sakte hai. Doosre app me document lene me problem hai aur galat istemaal karenge
Akash
